The Challenge
Hill's Pet Nutrition launched a new line extension range under the Science Diet brand and needed a fully integrated marketing plan to support the launch.
The Outcome
Developed and executed a launch campaign that effectively recruited new users to the franchise and minimized cannibalization.
The Full Story
Strategic gap analysis for sustained growth
To develop a 5-year strategic plan, LeAp needed to understand the organization's current state and industry best practices. Performed discovery, environmental audit, secondary research, and expert interviews to identify strategic issues and implications. Recommended next steps for implementations based on organization's goals.
